Here's the real reason most people don't take creatine: powder is annoying. You need a scoop, a cup, 8-12oz of water, and the tolerance for gritty liquid at 7am. Miss one day and your routine is broken. Research consistently shows that creatine only works with daily, long-term consistency - and that's exactly where powder fails. OMNI Longevity puts the full 5g clinical dose into gummies that taste like candy and fit in your pocket. Toss a pack in your bag, your car, your nightstand. Take them with breakfast, after lunch, before bed - whenever works. The format isn't a gimmick. It's the reason you'll actually take creatine for longer than two weeks.